BBQCoin is currently trading higher now because of one news article. I cannot remember which one but it was mainstream and they were talking about altcoins. They asked the creator of BBQCoin about it and he said he had created it as a joke.
Basically, for those interested in "virutal currencies" without familiarity of the landscape, they now have this one bit of name recognition. In their world, it is bitcoin, litecoin and BBQCoin.